Demonstrate innovation in your communications and win the $10,000 Warc Prize.


How to innovate effectively

Laurie Young


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Go to: ESSENTIALS

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EXECUTIVE SUMMARY

Innovation is a hot subject. Modern businesspeople are bombarded with the idea that there is a continual need to bring new products or services to market to meet the changing needs of customers.

In the 2010 McKinsey innovation survey, for example, 84% of senior executives said that innovation was either "very important" or "extremely important" to the growth of their companies1.