Socio-Economic Levels

Differences vs. similarities

Jimena Urquijo and Roberto Lobl
TGI Latina

Introduction

Latin American countries' local SES definitions are necessary because they reflect unique local concepts and market trends. The sharp differences in variables used to define the SES and the number of classification groups leads to a stratification that cannot be used when comparing or targeting different markets. This inability to compare countries topped with the 1990's trend toward regionalization of economies and the launch of multiple pan-regional services creates the need for a regional SES standard.