Books that influenced me
Sarah Stratford is the executive strategy director at ais London. She has worked at the agency for nine years and has been instrumental in helping client O2 establish digital as a central platform to engage customers. She won an IPA Effectiveness Award for her work on O2 Priority Moments. She was also elected to the board of the Marketing Agencies Association (MAA) in 2013 as planning representative.
1. The real Mad Men: The remarkable true story of Madison Avenue's golden age
By Andrew Cracknell, published by Quercus, 2011