Managing Intangible Assets To Create Tangible Value In Organizations

Soumya Roy
Research International
Mikael Paltschik and Berth Jonsson
Research International Sweden

CONTEXT AND BACKGROUND

The South African playwright Athol Fugard once said 'the only thing that ever matters in this world is what one person does or says to another person'. Most people would say that this is a far cry from how businesses today view their world and the author's characterization was entirely meant for day-to-day human interactions and relationships. But there is enough evidence to believe that the intangible asset of a company, in form of its employees and customers, and the relationship the company forms with these constituencies, are what create value and generate profit.