BBC Global News: The Science of Engagement

This case study explains how BBC Global News, an advertiser-funded news organisation that operates in all countries except the UK, used emotion-testing technology to measure the effectiveness of its content-led marketing.

BBC Global News: The Science of Engagement

Jing-Han Ong

Campaign details

Brand: BBC Global News LimitedBrand owner: BBC Global NewsLead agency 1: CrowdEmotionLead agency 2: BBC Global NewsContributing agencies: Lightspeed GMICountry: Australia, Singapore, United Kingdom, United StatesIndustry: Websites, online services, appsChannels used: Online display, Online video, Websites & micrositesBudget: Up to 500k

Executive summary

CrowdEmotion is a team of psychologists, data scientists, and technologists on a mission to collect and curate the world's emotions to further human understanding. In a digital world, personalisation...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands