How Nestlé married chocolate to Google technology
Stephen WhitesideWarc
One of the digital ecosystem's most innovative thought leaders has presided over one of its most unusual marketing-sponsorship alignments.
Since 2009, various versions of Google's Android mobile operating system have carried generic names of candy treats – Android 1.4, commonly known as Cupcake – was the first to step into the sweet shop, followed by such goodies as Donut (1.6), Eclair (2.0), Honeycomb (3.0), Ice-Cream Sandwich (4.0), and Jelly Bean (4.1).
But it took Pete Blackshaw, Nestlé's global head of digital and social media to turn the generic indulgences into...