How Nestle married chocolate to Google technology

This report describes how Nestlé is approaching connecting online and offline marketing, including partnering with Google to name an iteration of the technology company's mobile phone operating system after KitKat, the chocolate bar owned by Nestlé.

How Nestlé married chocolate to Google technology

Stephen WhitesideWarc

One of the digital ecosystem's most innovative thought leaders has presided over one of its most unusual marketing-sponsorship alignments.

Since 2009, various versions of Google's Android mobile operating system have carried generic names of candy treats – Android 1.4, commonly known as Cupcake – was the first to step into the sweet shop, followed by such goodies as Donut (1.6), Eclair (2.0), Honeycomb (3.0), Ice-Cream Sandwich (4.0), and Jelly Bean (4.1).

But it took Pete Blackshaw, Nestlé's global head of digital and social media to turn the generic indulgences into...

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