Sélections Chartier: Where no wine has gone before

This case study explains how Selections Chartier, a wine company based in the Canadian province of Quebec, used a 'perfect meal' message to promote its product.

Sélections Chartier: Where no wine has gone before

SID LEE

Situation analysis

Overall assessment

Context: the product story

Throughout the history of winemaking, producers have come up with the proper pairings once the wine was created. François...

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