Cheer it up! How Cuprinol added colour to the garden woodcare category

Rob Ward

This case study demonstrates how Cuprinol, the garden woodcare brand, attracted a new female audience to a low interest category in the UK to grow new value.

Cheer it up! How Cuprinol added colour to the garden woodcare category

Principal author: Rob Ward, 18 Feet & RisingContributing authors: Kathryn Ledson and Mark Woor, AkzoNobel; Sara Donoghugh, Pearl Metrics

Introduction

This is a story of category revitalisation...

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