Research in a world without questions

This paper argues that not only is it possible to conduct market research without asking questions but it's also the best way to understand what people do.

Research in a world without questions

Tom Ewing and Bob PankauskasRobin Brown and Joseph ChenBrainJuicer, UK and Allstate Insurance, USA

Introduction

Is it possible to do market research without asking direct questions?

The idea may seem like a parlour game...