Five lessons on how to avoid ad blocking

This article presents a new study on desktop and mobile platforms, carried out in Belgium, which tells marketers a great deal about which formats audience will tolerate without resorting to the use of ad blockers, finding five central learnings.

Avoid ad blocking

Bernard Cools and Stephanie RadochitzkiSpace

With the rise of ad blocking, advertisers are under increasing pressure to understand what is acceptable to online audiences. A new survey, comparing desktop and mobile platforms, sheds light on which online ad formats audiences will and will not tolerate, and offers five essential learnings for the online ad industry.

Ad blockers are on the rise. Originally limited to good old desktop computers, they are now also heavily used on mobile devices. Their increasing adoption by consumers has triggered various types of reaction in the digital advertising world. The advent of...

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