Volkswagen: Anything for Jetta
Ashwini Kamat, Deepa Jatkar, Aatika Ansari, Zarius Captain, Ankita Derasaria, Rohan Jadhav, Pooja Patil, Nova Das, Girish Vyas, Pradeepan Pacha, Alex Anthony and Sridhar Surve
Campaign details
Brand owner: Volkswagen IndiaAgency: MediaCom IndiaBrand: Volkswagen JettaCountry: IndiaChannels used: Branded content, Direct marketing, Internet - display, Internet - general, Internet - microsites, widgets, Mobile and apps, Newspapers, Outdoor, out-of-home, Print - general, unspecified, Social media, Television
Executive summary
While Indians knew about the Volkswagen Jetta, very few were passionate about this A-class sedan. We had to create a unique...