Volkswagen: Anything for Jetta
Ashwini Kamat, Deepa Jatkar, Aatika Ansari, Zarius Captain, Ankita Derasaria, Rohan Jadhav, Pooja Patil, Nova Das, Girish Vyas, Pradeepan Pacha, Alex Anthony and Sridhar Surve
Brand owner: Volkswagen India
Agency: MediaCom India
Brand: Volkswagen Jetta
Channels used: Branded content, Direct marketing, Internet - display, Internet - general, Internet - microsites, widgets, Mobile and apps, Newspapers, Outdoor, out-of-home, Print - general, unspecified, Social media, Television
While Indians knew about the Volkswagen Jetta, very few were passionate about this A-class sedan. We had to create a unique campaign which would excite consumers about this brand and make it more engaging for audiences.
Many media firsts were executed on the web in support of the campaign, including Twitter and search integration, interactive games and banners. Mass media and on-ground were used as support.