Volkswagen: Anything for Jetta

Ashwini Kamat, Deepa Jatkar, Aatika Ansari, Zarius Captain, Ankita Derasaria, Rohan Jadhav, Pooja Patil, Nova Das, Girish Vyas, Pradeepan Pacha, Alex Anthony and Sridhar Surve

Campaign details

Brand owner: Volkswagen India
Agency: MediaCom India
Brand: Volkswagen Jetta
Country: India
Channels used: Branded content, Direct marketing, Internet - display, Internet - general, Internet - microsites, widgets, Mobile and apps, Newspapers, Outdoor, out-of-home, Print - general, unspecified, Social media, Television

Executive summary

While Indians knew about the Volkswagen Jetta, very few were passionate about this A-class sedan. We had to create a unique campaign which would excite consumers about this brand and make it more engaging for audiences.

Many media firsts were executed on the web in support of the campaign, including Twitter and search integration, interactive games and banners. Mass media and on-ground were used as support.