Compacting newspapers without changing size
Mario R. Garcia
Garcia Media, Florida
Compact. The word immediately evokes size. After all, according to reports, studies and focus groups, readers increasingly want their news compact-size. Yet is it change in the physical size of the newspaper that readers want or the size of the content itself — shorter articles, fewer sections, in-depth photo captions, snappier headlines?
Is it possible to do one without the other?
Anything is possible.
In presenting the other side of the compact equation, this month's cover story illustrates how the presentation of content can make as big an impact as the size of the newspaper itself.
The Compact Revolution is in full force. Now, the battle cry is to reform content.
Lately, you have probably been bombarded by articles about the “compactisation” of newspapers around the world. Yes, the honourable Times of London has done it, and so has the new aggressive Independent in the same city, introducing an irreverent front page that has brought the words “exciting and surprising” back into the jargon we use to describe newspapers.