Monteith's Crushed Cider: Sorry about the twigs, folks

Monteith's Cider successfully differentiated itself from category rivals in New Zealand with this campaign, which used the brand's heritage to position it as a high-quality choice.

Monteith's Crushed Cider: Sorry about the twigs, folks

Colenso BBDO Auckland

Advertiser: DB BreweriesBrand: Monteith's Crushed CiderCountry: New Zealand

Objectives

To say the New Zealand cider market is highly competitive would be an understatement. In response...