Shout Out Louds: The Ice Record Project

This case study describes a campaign for Shout Out Louds, the Swedish indie band, that used an influencer strategy to create interest in an upcoming album launch.

Shout Out Louds: The Ice Record Project

TBWA

Entry Information

Country where program ran: GlobalProgram start date: 11/20/12Program end date: 03/31/13Advertiser/Client Name: Shout Out LoudsProduct/Service Description: Blue Ice (Single)Category: Publishing/Entertainment (PE)

Strategy

Business problem

In the spring of 2013, Swedish indie band Shout Out Louds were slated to launch their new album Optica. As it had been over three years since their last album they wanted an idea that would get people talking about the band again. Using their first single Blue Ice as a sampling mechanism, our brief...

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