Shout Out Louds: The Ice Record Project

TBWA

Entry Information

Country where program ran: Global
Program start date: 11/20/12
Program end date: 03/31/13
Advertiser/Client Name: Shout Out Louds
Product/Service Description: Blue Ice (Single)
Category: Publishing/Entertainment (PE)

Strategy

Business problem

In the spring of 2013, Swedish indie band Shout Out Louds were slated to launch their new album Optica. As it had been over three years since their last album they wanted an idea that would get people talking about the band again. Using their first single Blue Ice as a sampling mechanism, our brief was to develop an idea that would appeal to current fans but pique attention of prospective ones. The challenge was to reach a global fan base on an indie band budget.