The Wonderbra - How Thinking Big Ensured the Survival of the Fittest

Silver prize. The relaunch of Wonderbra after it had moved to Playtex, 1994.
Agency: TBWAAuthor: Susanna Hailstone

The Wonderbra - How thinking big ensured the survival of the fittest


This is the story of 'Bra Wars', a phrase coined by the press to sum up the recent high profile battle for the Great British Cleavage....