Terminix Seeing Is Believing

Publicis Dallas

ENTRY INFORMATION

Category: Business and Consumer Services
Country where program ran: USA
Date program started/ended: February 2008 - Current

Product Description: Terminix offers pest control services for termites and a wide range of bugs and rodents to residential and commercial markets across the US. For its residential business, there are 3 main product offerings: Termite Inspection & Protection Plan®, Termite Liquid Defend System® and Pest Control Plan.

Advertiser/Client Name: The Terminix International Company LP. (Terminix)
Media Channels: Direct Mail
TV/Video/Radio
Web Advertising
Web Development
Website: http://www.boxcardev.com/clients/terminix_award_links/demo.html

STRATEGY

Marketplace Challenge: