WaterAid: Super Consumer Steve
MC&C
THE TEAM
Helen Guard - Senior Planner/BuyerBodhi Morrison - Head of DigitalAlex Prout - Senior Planner/BuyerMike Colling - Managing DirectorAngharad McKenzie - Head of Supporter DevelopmentAmy Faulkner - Supporter Recruitment Team ManagerChloe Amstein - Direct Marketing Manager
OTHER CONTRIBUTORS
Watson Phillips Norman - DRTV creativeWhitewater - Insert creativeBurnett - Door drop creativeMinimart - Online display creative
WHAT IS WONDERFUL ABOUT THIS WORK?
We used mass media, which delivers high volume but lower-value donors, to increase...