From TV to Total Video: How Integrated Video Planning Can Transition Advertising from 'Upfronts' to 'Allfronts'
comScore
Introduction
All media – including TV – are going digital. While TV remains the leading media channel for the vast majority...
From TV to Total Video: How Integrated Video Planning Can Transition Advertising from 'Upfronts' to 'Allfronts'
This article explores issues surrounding changes in video viewing habits as more people watch digital video on different devices and how this impacts on audience measurement, and proposes a 'total video' model for more effective advertising.
