Unlock the strategic power of Behavioural Economics
The Behavioural Architects
There is a buzz around behavioural economics (BE) and a high level of expectation. But while the global column inches given to this new discipline are growing, many people still feel that they are not quite sure how to unlock the power of behavioural economics at a deeper strategic level. Crawford Hollingworth explains how.
At its heart, behavioural economics provides a framework for exploring behaviour, encouraging us to consider a person's behavioural journey and the influence of different contexts upon it. It challenges us to explore both the conscious and unconscious influencers that guide people and make them do one thing rather than another.
Adopting a BE-led approach delivers a dynamic map of consumer behaviour and penetrating insights into how habits are formed and broken.