Movistar: Shout to Come to Rock in Rio

OgilvyInteractive

ENTRY INFORMATION

Category: Communications/Utilities
Country where program ran: Spain
Date program started/ended: 6th May 2008

Product Description: Movistar was the main sponsor of Rock in Rio Madrid as part of its global sponsorship strategy of sponsoring music with the objective of reaching a mainly young audience. With 500 pairs of festival tickets at its disposal (490 general and 10 VIP), Movistar asked the agency for a promotional mechanism to distribute them.

Advertiser/Client Name: Movistar
Media Channels: Web Advertising
Website: http://www.essolotrabajo.com/2009/grita/echo_com.html

STRATEGY

Marketplace Challenge:

Aims:

  • Give away 500 pairs of tickets (490 general and 10 VIP) for the five-day Rock in Rio Madrid festival