Movistar: Shout to Come to Rock in Rio

Movistar hoped to make the most of its sponsorship of Rock Rio Madrid as part of its global sponsorship strategy to reach younger consumers.

Movistar: Shout to Come to Rock in Rio

OgilvyInteractive

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: SpainDate program started/ended: 6th May 2008

Product Description: Movistar was the main sponsor of Rock in Rio Madrid as part of its global sponsorship strategy of sponsoring music with the objective of reaching a mainly young audience. With 500 pairs of festival tickets at its disposal (490 general and 10 VIP), Movistar asked the agency for a promotional mechanism to distribute them.

Advertiser/Client Name: MovistarMedia Channels: Web AdvertisingWebsite: http://www.essolotrabajo.com/2009/grita/echo_com.html

STRATEGY

Marketplace Challenge:

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