Horizon Air – The Slog

Category: Transportation
Brand/Client: Horizon Air
Primary Agency: WONGDOODY



STRATEGIC CHALLENGE

Close Enough. But Not that Close

Seattle and Portland are two great Northwest cities. Both have a thriving music-and-arts scene. Both offer “foodies” plenty of options for great food and beer. And both have a huge population of businesspeople who need to travel the 200 miles or so between the two cities often enough that they're almost able to call either city home. Most of these businesspeople drive. Most of these people who drive would much rather fly. Why would anyone want to suffer through the three-hour (plus) haul up or down Interstate 5 when they could be sitting on a plane for about 45 minutes, drinking complementary Northwest beverages, reading the paper, chatting to fellow passengers, or heck, even working?