Syrup, cows and the voice of the commons: How planning skills can save the world for fun and profit
Brian MillarSense Worldwide
Transactions aimed at creating wealth for brands can have a secondary consequence in putting something good back into society. These consequences can be magnified by harnessing the will of the populace – the commons.
In the 1880s, Abram Lyle was just another Quaker steampunk industrialist with big sideburns and a top hat. He was a thrifty and religious Scot who looked after his workers and his pennies. Lyle's company sold sugar, and there was one thing that...