Syrup, cows and the voice of the commons: How planning skills can save the world for fun and profit

This paper argues there is a systematic way for brands to maximise profits while doing good and believes planners are well positioned to make this happen.

Syrup, cows and the voice of the commons: How planning skills can save the world for fun and profit

Brian MillarSense Worldwide

Transactions aimed at creating wealth for brands can have a secondary consequence in putting something good back into society....