Digital media use in Latin America: New trends and insights

This event report assesses the latest digital trends in Latin America, based primarily on the Wave 7 study conducted by UM.

Digital media use in Latin America: New trends and insights

Ivan Castano

Latin America remains one of the world's fastest-growing markets for smartphone and social media usage, generating exciting opportunities for brands keen to profit from consumers' desire for greater interaction and the possibilities presented by the region's burgeoning economies.

Growth is so brisk that UM, a unit of Interpublic Group, launched the first Latin American-focused study in its long-running Wave series last month to assist clients in deciphering the views, needs and behaviors of the internet audience south of the US border.

The survey, called Wave 7, was discussed...

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