Albert Heijn - Smurfs over Holland

Albert Heijn, the largest food retailer in the Netherlands, was experiencing market share growth but found families with children were not being reached effectively.

Albert Heijn - Smurfs over Holland

Agency name: TBWA\NEBOKO Client name: Albert Heijn Category: Retail or Trade Marketing

BACKGROUND

With over 800 stores, Albert Heijn is the largest food retailer in the Netherlands. Although Albert Heijn's market share has grown strongly over the last years, one group of consumers is still under-represented in its stores: families with children. This group represents almost one quarter of all supermarket turnover, and is therefore very valuable to Albert Heijn.

Therefore, an important objective of this campaign was to attract more families with children. However, it is not Albert...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands