Doritos: Dip Desperado - Getting the UK to Dip the Chip
Abbott Mead Vickers BBDO London
Advertiser: PepsicoBrand: DoritosCountry: United Kingdom
Objectives
In the USA, 50% of all chips are consumed with dips. Not so in the UK. Only 10% of chips, or 'crisps' to the British, are eaten with dips. Doritos were finding that while their chips were flying off the shelves for social snacking, consumers weren't buying Doritos dips to complete the experience.
Given the chip anddip habit in the US, it seemed fair to assume that the British people had...