The Science Behind Mobile Design – Executive Summary
This is a summary version. Read the full Science Behind Mobile Design report.
The growing adoption of mobile is becoming undeniable. As it becomes second nature for consumers, marketers need more than just demographic information about their markets in order to create engaging mobile experiences.
Until now, marketers have relied heavily on users' explicit responses and feedback on mobile applications to determine whether their mobile commerce efforts have hit the mark. However, with so many external variables and preconceived notions weighing on people's responses, traditional research methods, like surveys and focus groups, can't always be relied upon.