Mixing the right sample ingredients: A new source recipe
Jackie Lorch,Pete Cape and Kristin CavallaroSurvey Sampling International
Identifying the business problem
What is the business problem we are trying to solve? It is a systematic problem with online access panels. Although these panels have performed well over the past decade, recently their shortcomings are becoming more apparent. Only a limited number of people are willing to join an Online Access Panel and that limit is quickly being reached. As a result, these panels tend to have an increasingly poorly defined and incomplete sample frame and, when...