Media research: Planning for context

Mike K Bloxham and Alice K Sylvester
Media Behaviour Institute

The setting – place, time, mood, shared company – greatly impacts on how the message is received, or not; so understanding the context of media consumption is vital in maximising the brand moment.

pictures


If you enjoy this article from Admap, find out more about subscribing to Admap and Warc. This article may be shared or reproduced online, provided the contents are not altered and the source is acknowledged as:

Reproduced from Admap with permission. © Copyright Warc. www.warc.com/admap