Rowse Honey rebrand

Agency: BrandOpus
Client: Wellness Foods
Category: Packaging, Branded Food & Drinks

'The redesign was integral in building consumer recognition of the Rowse brand. It has allowed the brand to successfully extend into new products and created a strong design structure for NPD. Loved by consumers and staff alike, the new design has successfully become an extension of the passion we feel for honey and embodies the principles of the Rowse company today.'
Kirstie Jamieson, Marketing Manager, Rowse

Executive summary

Rowse was in a sticky situation. Although it was a £37m brand, and had a massive presence on the fixture, at brand level it had little saliency with very few customers even recognising that they were buying Rowse honey.