Asus Intel: In Search of Incredible

Asus, best known for its affordable notebooks computers, wanted to move upmarket in the UK and establish a reputation for premium products.

Asus Intel: In Search of Incredible

Kitcatt Nohr Digitas

The team

Anne Davies, Mark Watkins, Hannah Gunn, Dimple Gohil, Michael Karg, Paul Kitcatt, Simon Robinson, Jamie Tierney, Dan Bort, Teal Newland.

Other contributors:

Zenith Optimedia – media, Lateral – Advertising.

How did the campaign make a difference?

The target consumers for this brand are discerning individuals, always looking for the best. And so is Asus Intel. So consumers were invited to join Asus on a global journey discovering amazing people, places and things. ASUS rocketed from 14th to 5th in the top global brands for netbooks and notebooks, and sales...

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