Asus Intel: In Search of Incredible
Kitcatt Nohr Digitas
The team
Anne Davies, Mark Watkins, Hannah Gunn, Dimple Gohil, Michael Karg, Paul Kitcatt, Simon Robinson, Jamie Tierney, Dan Bort, Teal Newland.
Other contributors:
Zenith Optimedia – media, Lateral – Advertising.
How did the campaign make a difference?
The target consumers for this brand are discerning individuals, always looking for the best. And so is Asus Intel. So consumers were invited to join Asus on a global journey discovering amazing people, places and things. ASUS rocketed from 14th to 5th in the top global brands for netbooks and notebooks, and sales...