Kern: Precision Valentines Day

Kern, a maker of automatic scales, was promoted to a niche audience of scientists, pharmacists and engineers by this Wunderman email campaign, winner of a Silver in the B2B category at the 2010 DMA Awards.

Kern: Precision Valentines Day

WUNDERMAN

CLIENT • Kern

THE TEAM • David Harris, Nick Hearne, James Nester, Chris Lawson.

WHAT IS WONDERFULABOUT THIS WORK? • Kern calibrates and distributes some of the most accurate scales in the world. Valentine's Day was a fantastic opportunity to remind customers, while building the Kern brand in an unexpected way. 95% open rate, 60% click through rate, plus five new customers and two resellers (1,400% ROI). 50% response from 50 top customers. Part of a campaign that has resulted in a 30% increase in revenue since inception in 2009

OBJECTIVES•...

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