Chips off the old blocks: Madison Avenue looks to Wall Street

In his regular review of the U.S. media scene, Joe Mandese discusses the resurgence of interest in media-buying exchanges, to make media buying more efficient and transparent.

Chips off the old blocks: Madison Avenue looks to Wall Street

Joe Mandese

When it comes to the mechanics of media buying and selling, Madison Avenue has long been envious of another industrial neighbourhood: Wall Street. For years, big ad agencies and their clients have coveted the super-efficient way the financial industry has handled its transactions, and have toyed with the idea of creating the media world's equivalent of Europe's FTSE, Japan's Nikei, or America's Nasdaq exchanges. Instead of trading commodities and company securities, the ad industry's version would trade media time and space. Media buying exchanges first gained popularity...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands