Do I/don’t I wannabe?

Clearblue is a 'pee on a stick' type home pregnancy test, made by Unipath (part of Unilever). The brand had excellent product characteristics, styling, packaging, brand name, strong geographical distribution and state of the art hormone detection technology.
Agency:Author: Ann Valentine

Do I/don't I wannabe?

Home pregnancy tests

You can’t be a little bit pregnant. You either are....or you aren’t. The way you find out is to buy and use an HPT, Home Pregnancy Test. This tells you whether you are or you aren’t, in the comfort and privacy of your own home. It’s quick. It’s simple. It’s accurate. And that’s where the straightforward bit begins and ends.

The emotions surrounding this simple test are huge, overwhelming the product, the brand and the individual involved.

Am I or aren’t I?

The emotional roller coaster almost...

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