Profiling the Home Office Market

Insights and New Product Ideas from a Qualitative Panel

Mary-Ann Smith-Janas
Marketry, Inc.
and
Alicia Klein
Sprint

Profiling the Home Office Market

Our primary research began in understanding the home office market. Before beginning our design of a Home Office Advisory Panel for Sprint, we reviewed other completed studies, familiarized ourselves with rising computer technology, and probed other sources to understand the specific needs of the home office market.

Insights and New Product Ideas

The Home Office Market is one of the most lucrative of this century. The USA Home Based Business web site predicted that by 'the year 2000, there will be more than 55 million people working from home. Of that group, about a third are estimated to be home-based businesses' (www.usahomebusiness.com).