Unilever (Ireland) – Dirt is Good
Campaign Title Persil Art CollectionBrand UnileverCategory B4 The Best Long Term Campaign Medal BronzeAgency Direction@JWT
SUMMARY
A UK promotion was adapted to the Irish market to drive loyalty and affinity to the brand by offering primary schools a range of arts and craft materials in exchange for Persil tokens on boxes of Persil. Don Conroy, a well known, Irish, high profile TV broadcaster was chosen as the face of the campaign to appeal to parents, teachers and kids.
CHALLENGES
Persil aimed at...