Vaseline: The voice of a nation
Basheera Indorewala and Sanjay Sharma
Campaign details
Brand owner: UnileverAgency: BBH Communications Pvt LtdBrand: Vaseline Petroleum JellyCountry: IndiaChannels used: Newspapers, Public relations, Social media, Word of mouth and viralMedia budget: Up to 500k
Executive summary
"Has Vaseline on the outside edge saved the day for Laxman?"
Tweet, Michael Vaughan
The popular adage 'in the right place at the right time' best describes the cricketing controversy that the Vaseline brand, through no fault of its own, got dragged into.
In a country like India,...