IRN-BRU's Tartan Army

This case study describes how Scotland's leading carbonated drink, IRN-BRU, created time-limited individual tartan labels to create buzz and engage their loyal fan base.

IRN-BRU's Tartan Army

Campaign details

Category name: BeveragesAgency: jones knowles ritchieAdvertiser: A.G. Barr

Executive summary

IRN-BRU continues to be Scotland's leading carbonated drink, outselling all others. For generations, the brand has remained highly...