Häagen Dazs – Häagen Dazs Loves Honey Bees

Category: Snacks/Deserts/Confections
Brand/Client: Häagen Dazs
Primary Agency: Goodby, Silverstein & Partners
Media Agency: Zenithmedia
Contributing Agencies: Ketchum



STRATEGIC CHALLENGE

We don't know if it's an advertising truth or not, but if your client has to appear before Congress you either did something really good or really bad. We hope it was the former, and we'd like to see “testify” as an objective on more creative briefs. But first, here's some background on how Häagen-Dazs ended up on The Hill.

Despite positive equity, an unwavering commitment to quality, and a campaign built around the idea of “Made Like No Other,” Häagen-Dazs faced a highly challenging environment in 2007.