Learn to innovate from start-ups

Renny Gleeson

Wieden+Kennedy's Renny Gleeson says its Portland Incubator Experiment collaboration with start-ups offers both agencies and brands valuable lessons for innovation in a connected age.

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A start-up is an organisation in a race for its life to innovate a value-generating customer proposition before the cash runs out. Start-ups test the health of legacy systems like viruses probing for weakness and opportunity.