Learn to innovate from start-ups
Wieden+Kennedy's Renny Gleeson says its Portland Incubator Experiment collaboration with start-ups offers both agencies and brands valuable lessons for innovation in a connected age.
If you enjoy this article from Admap, find out more about subscribing to Admap and Warc. This article may be shared or reproduced online, provided the contents are not altered and the source is acknowledged as:
Reproduced from Admap with permission. © Copyright Warc. www.warc.com/admap
A start-up is an organisation in a race for its life to innovate a value-generating customer proposition before the cash runs out. Start-ups test the health of legacy systems like viruses probing for weakness and opportunity.