Axis Securities Limited: Real-time Personalization of Emails

This case study explains how Axis Direct, an investment and trading service, used dynamic email content determined by the time the email was opened in India.

Axis Securities Limited: Real-time Personalization of Emails

Executive summary

Product Description:

Real-time Personalisation (RTP) is a dynamic email marketing solution that enables live content updates in emails even after these are sent out to subscribers' inbox. It allows email content to change based on real-time and personalized values/attributes at the time of opening the email.

Objective of the Campaign:

This nominated campaign was done for Axis Direct-a brand under Axis Securities Pvt. Ltd. that offers retail brokering and investment services. It offers a wide range of diversified investment options, protection solutions, loans and Tax planning solutions. The Challenges faced by...

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