Axis Securities Limited: Real-time Personalization of Emails
Executive summary
Product Description:
Real-time Personalisation (RTP) is a dynamic email marketing solution that enables live content updates in emails even after these are sent out to subscribers' inbox. It allows email content to change based on real-time and personalized values/attributes at the time of opening the email.
Objective of the Campaign:
This nominated campaign was done for Axis Direct-a brand under Axis Securities Pvt. Ltd. that offers retail brokering and investment services. It offers a wide range of diversified investment options, protection solutions, loans and Tax planning solutions. The Challenges faced by...