Mobile insights: Smartphones and OOH advertising – a convergent solution for high street retailers

This article draws on a number of insight projects to explain the importance of smartphones in UK retail, and how they converge with out-of-home (OOH) advertising.

Mobile insights: Smartphones and OOH advertising - a convergent solution for high street retailers

Understanding how consumers use their smartphones is key to how Posterscope plans OOH from a convergence point of view and our recent partnership with EE...