Mobile insights: Smartphones and OOH advertising – a convergent solution for high street retailers

This article draws on a number of insight projects to explain the importance of smartphones in UK retail, and how they converge with out-of-home (OOH) advertising.

Mobile insights: Smartphones and OOH advertising - a convergent solution for high street retailers

Understanding how consumers use their smartphones is key to how Posterscope plans OOH from a convergence point of view and our recent partnership with EE embodies this philosophy.

In the article below we draw on a number of insight projects which have helped to formulate our view on the importance and role of smartphones in today's retail landscape and how this converges with OOH.

Physical retailers remain the dominant place for purchasing with almost £9 out of £10 spent in store

Every year as retailers compete...

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