The Eurowinter Project: The Use of Market/Social Research Methods in an International Study

Colin McDonald

This paper describes how an international research project using standard quota sampling methods was used as part of an epidemiological study investigating the relationships between cold weather and excess winter mortality in eight different temperature zones in Europe.
  

The Eurowinter Project: The Use of Market and/or Social Research Methods in an International Scientific Study

Colin McDonald McDonald Research, United Kingdom

INTRODUCTION

The project I am about to describe involved a straightforward survey of specific age groups within a number of countries, working to a standard design and questionnaire. There is nothing novel about that, nor about the fact that the subject matter was medical. What is unusual about this project is the use of ordinary survey research data, alongside other measurements, as one of the key elements in a co-ordinated international scientific study. We (the...

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