The Eurowinter Project: The Use of Market and/or Social Research Methods in an International Scientific Study

Colin McDonald
McDonald Research, United Kingdom


The project I am about to describe involved a straightforward survey of specific age groups within a number of countries, working to a standard design and questionnaire. There is nothing novel about that, nor about the fact that the subject matter was medical. What is unusual about this project is the use of ordinary survey research data, alongside other measurements, as one of the key elements in a co-ordinated international scientific study. We (the study directors and I) believe that this is the first time that survey research has been used in this way, and on this scale, in this type of study.