Anyone for Advertising EDI?
Alan MasarekAdOutlet
We in the advertising community like to think of ourselves as on the cutting edge. Progressive thinkers, doers, implementers. That is why it is quite amazing how slow we have been to embrace the internet. We have created its cachet, built its indelible images and icons, we were even the first to call websites 'dot.coms' but, truth be told, we have been painfully slow at using it for key functions, especially in areas like media where the potential benefits are great.
THE SLOW MARCH ONLINE
The question is, why have most...