Anyone for Advertising EDI

Advertising agencies are slowly beginning to use the Internet. Reasons for the slowness include: conservatism, not enough good reasons offered for change.

Anyone for Advertising EDI?

Alan MasarekAdOutlet

We in the advertising community like to think of ourselves as on the cutting edge. Progressive thinkers, doers, implementers. That is why it is quite amazing how slow we have been to embrace the internet. We have created its cachet, built its indelible images and icons, we were even the first to call websites 'dot.coms' but, truth be told, we have been painfully slow at using it for key functions, especially in areas like media where the potential benefits  are great.

THE SLOW MARCH ONLINE

The question is, why have most...

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