Red Bull Media House transforms content marketing

This event report discusses how Red Bull Media House, the extension of the Red Bull brand of energy drinks, approaches content marketing.

Red Bull Media House transforms content marketing

Stephen WhitesideWarc

"If somebody tells you right now that they understand the media landscape and the media business, they're lying to you," Greg Jacobs, head of distribution, North America, Red Bull Media House, told delegates at the TVXperience conference, held in New York in mid-2013. "Nobody does. We're all trying to figure it out."

Rather than being a cause for concern, however, Jacobs declared that the current state of flux has considerable potential for forward-thinking marketers. "It's an absolute media renaissance," he said. "It's a really cool time for us, because we...

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