Sanlam Financial Services: The One Rand Man: Connecting South Africans with their money, one rand at a time
Agency: King James Group Cape Town
Brand: Sanlam Financial ServicesAdvertiser: SanlamCountry: South Africa
Objectives
Business Objectives:
To position Sanlam as a leading financial services company committed to creating a better financial future for all South Africans.
Marketing Objectives:
- To position Sanlam's credibility and expertise as a relevant, contemporary financial services provider
- To broaden consideration of the brand to a wider audience beyond its traditional base of older, affluent Afrikaans clients.
Communication Objectives:
- To get South Africans talking about, and engaging...