So much data, so little time

A general approach to specific solutions for consumer and multimedia analysis

Mark S. Maiville
IMS/Mediaplan

 

Multimedia decisions require information on how the media work together to produce exposure patterns within a specific target market.

Advertising plans start with information on specific targets.

There are many ways to approach the development of information.

However, information is best leveraged when data integration proceeds in light of a specific target, (i.e., data integration starts with consumer analysis, consumer analysis doesnt start with data integration).

More Media & Markets = More Data