So much data, so little time
A general approach to specific solutions for consumer and multimedia analysis
Mark S. Maiville
Multimedia decisions require information on how the media work together
to produce exposure patterns within a specific target market.
plans start with information on specific targets.
are many ways to approach the development of information.
information is best leveraged when data integration proceeds in light of a
specific target, (i.e., data integration starts with consumer analysis, consumer
analysis doesnt start with data integration).
More Media & Markets = More Data