Emirates NBD: The A/C Vests

Tahaab Rais and Sameer Islam

This case study describes how United Arab Emirates banking brand Emirates NBD came up with an innovative product idea to attract SME clients.

Banks
Middle East & North Africa (general region)

Emirates NBD: The A/C Vests

Tahaab Rais and Sameer Islam

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDLead Agency 1: FP7/DXB (part of McCann Worldgroup)Lead Agency 2: MediaVest SparkContributing agencies:Universal McCann, MRM//McCann, Cassanova,...

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