Emirates NBD: The A/C Vests

This case study describes how United Arab Emirates banking brand Emirates NBD came up with an innovative product idea to attract SME clients.

Emirates NBD: The A/C Vests

Tahaab Rais and Sameer Islam

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDLead Agency 1: FP7/DXB (part of McCann Worldgroup)Lead Agency 2: MediaVest SparkContributing agencies:Universal McCann, MRM//McCann, Cassanova,...