Emirates NBD: The A/C Vests

This case study describes how United Arab Emirates banking brand Emirates NBD came up with an innovative product idea to attract SME clients.

Emirates NBD: The A/C Vests

Tahaab Rais and Sameer Islam

Campaign details

Brand: Emirates NBD Brand owner: Emirates NBD Lead Agency 1: FP7/DXB (part of McCann Worldgroup) Lead Agency 2: MediaVest Spark Contributing agencies:Universal McCann, MRM//McCann, Cassanova, Momentum  MENA region : Banks, credit cards, loans Content marketing, Email marketing, Events & experiential, Online video, Packaging & design, Product placement, Public relations, Social media, Word of mouth, advocacy Up to 500k

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