New York Advertising Week Challenges the Post-Recessionist Marketer

Reporting from New York Advertising Week, Geoffrey Precourt covers a Leadership panel session on marketing in the economic recovery.

New York Advertising Week Challenges the Post-Recessionist Marketer

Geoffrey Precourt

Geoffrey Precourt is reporting from New York throughout Advertising Week 2009. Read his latest stories and analysis atwarc.com/precourt. 

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In a New York 2009 Advertising Week Leadership Conversation, a panel of two agency leaders, a senior marketer from one of the world's most dominant advertisers and a media sales executive all pondered a question critical to each of their professions: Is marketing ready for life after recession?

Picture shows, from left:John Partilla, President, Sales, Clear Channel Media Holdings; Laura Desmond, CEO, Starcom MediaVest;...

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