Muslim perceptions of beauty in Indonesia and Malaysia

This exclusive research from the Institute of Asian Consumer Insight explores the differences in perceptions of beauty and wellness between Muslim women in Indonesia and Malaysia, based on primary research and in person focus groups.

Muslim perceptions of beauty in Indonesia and Malaysia

Neil Gains ACI

The beauty every woman desires?

Much has been written about the modernization of Muslim values when it comes to women and how they present themselves. But many of these perspectives interpret these cultural shifts through the lens of Western values.

Brands that want to market to Muslim women must understand and adapt to local cultural context beyond the more obvious labels and superficial symbols. Women in both countries embrace fashion and...

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