Audi A8 L: World's first Integrated 3D campaign

Prince Jacob Thomas and Nisha Medhekar

Campaign details

Brand owner: Audi India
Agency: Creativeland Asiad with prizes ranging from backpacks
Brand: Audi A8
Country: India
Channels used: Direct marketing, Events and experiential, Internet - microsites, widgets, Magazines - business, trade, Magazines - consumer, Mobile and apps, Newspapers, Outdoor, out-of-home, Public relations, Social media, Television
Media budget: 1 - 3 million

Executive summary

How can the Audi A8 L launch campaign in India create high levels of aspiration for the car in that country? How do you get the country excited about a rear-seat-centric luxury sedan?

How do you get consumers to experience the most luxurious sedan ever built without putting them in the car?

The Audi A8 L launch campaign successfully created and delivered this experience like never before. This was the first time ever that any of the marquee car brands launched a country-specific campaign in India, and not just as an adaptation of its global communication.